Not your average toy shop

Welcome to our little toy shop! We curate smart toys that kids actually use - for learning, exploring and just having fun. We're also rethinking what it means to run a modern store: responsive to your needs, mindful of waste and quietly pushing back against throwaway consumerism. Let's raise the bar - and the next generation - together.

Our favourite finds this week

  • Dragon Odyssey

    A strategic fantasy card game kids 8+ can’t put down - battle, quest and outwit your rivals.

    Shop here 

  • Duck Puppet

    Soft, expressive and full of personality - this duck brings storytime to life.

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  • SpinAgain Stacking Toy

    A mesmerizing stacking spiral that toddlers love to build, spin, and do all over again.

    Shop here 

Gift ideas by age

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Bikes, trikes, scooters and accessories

Order online for delivery, click and collect or free local drop-off.

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What's new this week


Just landed – and already getting rave reviews from little testers.

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🎁 Not sure what to buy? Give the gift of choice!

For kids who already have everything (or are just tricky to buy for), our Hello Youngster Gift Cards let them pick something they truly love. Whether it's a STEM kit, creative play set, their next favourite game or something else, they get to decide - and you get the credit ;)

💳 Available in $10 to $250 values
🛍️ Instant delivery - perfect for last-minute gifts!
🎉 Ideal for birthdays, rewards or just because.

Shop gift cards now