Not your average toy shop

Welcome to our little toy shop! We curate smart toys that kids actually use - for learning, exploring and just having fun. We're also rethinking what it means to run a modern store: responsive to your needs, mindful of waste and quietly pushing back against throwaway consumerism. Let's raise the bar - and the next generation - together.

Our favourite finds this week

  • Moluk Oogi Bongo

    Weird. Wonderful. Kids can't put it down.

    Shop here 

  • Le Toy Van - Alex's Toy Work Bench

    Perfect for the 3-5 crowd who love to tinker.

    Shop here 

  • Clixo Family Pack

    A mind-bendigly clever construction kit. Snap, twist and shape flexible magnetic pieces into anything kids can imagine - animals, vehicles, wearable art - then pull it apart and do it all again.

    Shop here 

Gift ideas by age

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Bikes, trikes, scooters and accessories

Order online for delivery, click and collect or free local drop-off.

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What's new this week


Just landed – and already getting rave reviews from little testers.

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🎁 Not sure what to buy? Give the gift of choice!

For kids who already have everything (or are just tricky to buy for), our Hello Youngster Gift Cards let them pick something they truly love. Whether it's a STEM kit, creative play set, their next favourite game or something else, they get to decide - and you get the credit ;)

💳 Available in $10 to $250 values
🛍️ Instant delivery - perfect for last-minute gifts!
🎉 Ideal for birthdays, rewards or just because.

Shop gift cards now