Second Play Toys - Collections

Second Play Toys – giving great toys a second life.

The Second Play Toys pilot was launched in January 2026 to keep quality toys in use, make them accessible to more people and do it in a way that works commercially and operationally. 

Over the past few months, we've seen just how many high quality, unwanted toys sit idle or go to landfill – toys that can easily be used by other families and services that support children. Second Play Toys creates a clear, practical pathway to keep them in use. 

The process is simple: 

  • Families bring in their clean, complete and working toys. 
  • We assess, price and offer them for sale to other families, educators, libraries – anyone using 'toys' to educate, engage or entertain children. 
  • Families are paid once each item sells. 
  • Quality toys stay in circulation, not in cupboards or landfill. 

What comes through Second Play Toys

Each item is individually assessed before it goes on sale. We focus on toys that are:

  • Clean
  • Complete enough to use as intended
  • In good working order
  • Worth buying again.

The range reflects how toys are actually used over time:

  • Everyday play items
  • Learning and development resources
  • Games, puzzles and structured activities
  • Collectables, vintage and harder-to-find pieces.

Shop Second Play Toys

To date, Second Play Toys have only been available in our Albert Park toy store. Over the coming months, we are releasing Second Play Toys online in stages, starting with the collections below.

You can also browse the entire online collection here. 

Collectables
Funko Pops and collectable figurines, selected for condition, condition, scarcity and display appeal.

Educational toys
Structured learning materials, early years resources and well-made play sets designed for skill development, coordination and open-ended use. 

Wooden toys
Classic and unique toys created from natural and painted wooden materials.

Games and puzzles
Board games, card games and jigsaw puzzles, checked for usability with any missing or substituted components clearly noted. (Coming online soon.)

Pretend play and animal figures
Loose figures and themed sets used for imaginative play, storytelling and early learning environments.

Licensed toys
Character-based toys and accessories – from major franchises – across playsets, figures and everyday items. (Coming online soon.)

Books
A broad range from early readers through to older children – new, near-new and well-read copies in strong condition, with selected titles included for content value. (Coming online soon.)

Highlights
A small edit of the most interesting and best-condition items available now. (Coming online soon.)

Selling your toys

Second Play Toys is a consignment model.

We handle assessment, pricing and sale.
Once sold, proceeds are shared with the original owner.

If you’re considering selling, start with the guidelines.

View the Second Play Toys selling guidelines →

For educators, libraries and community services

The pilot has shown there is a large volume of high-quality toys in the community that are well-suited to structured environments – at lower prices than are currently available. 

Many items are:

  • As-new or lightly used
  • Suitable for repeated or group use
  • Priced well-below typical retail and often closer to wholesale levels.

Bulk purchasing rates are also available.

How we work with organisations

We've designed our model to fit within standard procurement processes.

  • Clear pricing – published and consistent
  • Purchase orders accepted
  • Simple invoicing
  • Suitable for delegated authority approvals
  • Local supplier – responsive and accountable.

We understand the requirements around compliance, transparency and ease of administration.

Alongside Second Play Toys, organisations can also access the full Hello Youngster range with trade pricing discounts on request. 

Keep up to date

You can follow new releases and collection updates by signing up for Second Play Toys updates →

Collections